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This web site controls.magura.com had the following on the web site, "Quality you can touch - control levers and control solutions by MAGURA." We noticed that the website said " Whether mechanical, electromechanical or hydraulic controls or individual parts or complex assemblies - MAGURA has the best possible solution." It also said " We combine user comfort, high efficiency and maximum profitability with reliable quality. With innovative energy and a decades-long consistenly high level of quality, we have established ourselves as a high-performance international systems partner. Product development and an expert evaluation." The header had Magura as the highest ranking optimized keyword. It is followed by Fahrrad, E-Bike, and eBike which isn't as ranked as highly as Magura. The next words controls.magura.com used was Roadbike. Powersports was included but could not be seen by web crawlers.